.NEARLY ONE BILLION folks are directing their votes in India's standard political election. It is actually the greatest democratic exercise in record-- as well as can additionally be the absolute most pricey. Investing is expected to get to 1.35 trn rupees ($ 16bn), according to the Facility for Media Studies (CMS), an Indian charitable. That would certainly be actually greater than double the volume invested in the previous political election in 2019 as well as also go over the cash money sprayed in United States's presidential election in 2020. Why do Indian political gatherings devote such large sums?